Ayşem Ertopuz joined Turkcell in January 2016 as Strategic Planning Director. In November 2016 she was appointed Senior Vice President of Digital Services and Solutions. She started her career at Arçelik A.Ş., where she had served as Quality System Engineer between 1993-1997. She started to work in Arthur Andersen in 1997 as Strategic Consultancy Services Manager. Joining Cisco’s EMEA Region Organization in 2001 in Belgium, Ayşem Ertopuz took managerial roles in several functions including Strategic Planning, Business Intelligence, Operations and Global Customer Management. She served as the manager of Business Intelligence Group within Cisco’s New York based Global Sales Strategy and Planning organization between 2006 and 2015, focusing on the fields of Service Providers sector, market and competition dynamics, business strategy and performance, utilization of digital services in new business models. Ayşem Ertopuz graduated from Middle East Technical University Industrial Engineering Department and received her MBA degree from New York University, Stern School of Business.